How Nespresso is using augmented reality to help fight climate change
How Nespresso is using augmented reality to help fight climate modify
Nespresso'due south brought a bear upon of AR to select stores effectually the world this holiday season. As part of the java auto maker'south "Festive For Good" campaign, an AR experience called "Gifts of the Forest" lets customers to utilise their smartphones to enjoy a digital rainforest past scanning QR codes dotted around shop windows.
The brand behind some of the all-time java makers on the market has been celebrating the biodiversity of the rainforests that are so instrumental to coffee growth. Still, this latest campaign also marks the start of Nespresso'south collaboration with Conservation International, and subsequent pledge to protect 10 million copse in the Amazon.
Through augmented reality, the Gifts of the Forest installation can bring a rainforest to life, as paper birds fly out from store windows and parrots nestle between trees while you scan the Nespresso machines on offer. Adult alongside German retail experts Liganova and Colombian fashion designer Johanna Ortiz, the experience as well introduces the new Gifts of the Woods range of pod capsules.
The intricate, paper-like artwork featured throughout the installation is also reflected in Nespresso'due south new pod range.
"Colombian coffee has a truly special place in my middle," Ortiz said. "And as an active supporter in the fight confronting climate change, knowing that Nespresso is going beyond its agroforestry commitments, information technology was another huge reason why this collaboration made perfect sense."
Nespresso'south AR experience will run until the end of Jan 2022, with the new Gifts of the Forest pod range available now. Flavors include Forest Black, Forest Fruits and Forest Almond.
If y'all're afterward a expect at the competition, we're rounding up all the best Keurig java makers on the market. Or, accept a look at the best espresso machines available now for more of a hands-on arroyo to your morning brew.
Source: https://www.tomsguide.com/news/how-nespresso-is-using-augmented-reality-to-bring-the-rainforest-to-shoppers
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