It’s about time James Bond drove an electric car
It'due south about time James Bond collection an electric car
Concluding calendar week saw the latest James Bond picture, No Time to Die, arrived in theaters. It feels like an historic period since the movie was first appear, thanks to a series of pandemic-induced delays, but Bond finally managed to return to the large screen.
Of grade it wouldn't be a Bond motion-picture show without cars, and No Time to Die is no exception. the pic even features a cursory appearance from the Aston Martin Valhalla — a new supercar that'south also a plug-in hybrid. No electric cars, though, and information technology's about time Britain'due south favorite super-spy embraced electrification.
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Bond has boosted sales before, and he could do it for EVs
Teslas have already appeared in a smattering of Hollywood movies, while the likes of the BMW i8 and Audi due east-tron made cameos in Mission Impossible four and Avengers: Endgame, respectively. Despite this, Hollywood has more often than not stayed clear of electrical cars in favor of old-fashioned internal combustion engines. Just expect at the Fast and Furious franchise.
Really, there's no amend place to start making that change towards big screen EVs than a Bond pic. Especially given the franchise'southward long-standing history with cars, and the impact it has had on Aston Martin's ain car sales.
Information technology's often said that Bail classic Goldfinger helped to increase sales of the Aston Martin DB5, and Aston Martin itself too said that it expected No Time to Die to aid contrary its declining sales. That was pre-pandemic, back when Bond 25 was expected to release in mid-2020 and before all the fiscal difficulties the pandemic has inflicted on people. Needless to say Aston Martin's sales figures did not fare well throughout 2020.
But it's non just cars. The Bond franchise is a treasure trove of product placement, from Omega watches to Smirnoff vodka. In fact, having your products in a Bail movie is such a big deal that Ford (then owner of Aston Martin) reportedly paid $35 million to ensure its cars were used in 2002'due south Die Another Day.
That'southward the equivalent of $53 meg today, once yous account for aggrandizement, and it merely goes to show how valuable the Bond franchise is in terms of product placement. If any movie is going to help push people towards electrification, James Bond would be the star.
Of course there will be some people out in that location that would be outraged to see James Bond driving an electrical car. The kind of idiot that would whine and moan nigh Bail succumbing to some sort of woke agenda, and so immediately ruining their engine past going home and doing some coal rolling.
Bluntly having Bond evidence up in an EV, even for a single car chase, would be absolutely priceless exposure for whichever visitor was on screen. It's just incredible that nobody seems to accept realized that.
Which EV would bond drive?
The just real issue is deciding which EV Bail would be driving on screen. Because Aston Martin doesn't actually sell 1.
The automaker announced plans for an electric car, the Rapide East, back in 2015, but then shelved those plans final year. According to the automaker, what was supposed to be the Rapide Eastward will now "get a inquiry project used to further Aston's broader electrification programme".
In the concurrently the company has produced 2 plug-in hybrids: The Valkyrie and the Valhalla. Notwithstanding, the Valkyrie was a limited run model that didn't become a wide release, and the Valhalla isn't due to arrive until 2023.
Perhaps past the time Bail 26 rolls around, Aston Martin will have one or more fully electric cars on the route. Or at the very least one that's far enough into evolution that the next Bail actor can burn passengers out through the roof.
The company has claimed ninety per cent of its cars would exist electrified by 2030, and information technology would be edifice new electric cars in the UK from 2025. And then it only depends how long it takes to recast Daniel Craig and figure out where Bail goes next.
Though, the honest truth is that Bond should take an EV already, and shouldn't be relegated to driving a hybrid. Because this isn't 2005, and electric cars are not the contemporary jokes they once were.
Even if Aston Martin has held off on selling an all-electrical car to the general public, it's non like MI6 doesn't accept a proven track record at modifying cars with whatever engineering science Q feels Bail might need on his mission.
Subsequently all, if MI6 can put together an invisible Vanquish, or a Lotus Espirit 1 that's also a working submarine, swapping out a DB5'southward gas tank for a battery should be a slice of cake. Hell, ordinary people take been able to make a business out of retrofitting classic cars with electric innards, so Q could probably knock one out in an afternoon.
There'southward no shortage of Bond-worthy EVs on auction
Arguably Tesla would be the ideal candidate for an electric Bond car, no matter what your thoughts are of Elon Musk. Tesla is the brand that proved electrical cars could work, and something like the 2022 Tesla Roadster is the perfect mix of things you'd look from a Bond car. It'south sleek, sporty, and it's fast enough to become Bond abroad from whatever henchman is afterwards him.
Plus with 600 miles of range on the cards, and Supercharging abilities, those baddies aren't likely to catch up when Bond has to stop and recharge.
But Tesla isn't the only EV maker out there, and arguably it's pop enough that it doesn't exactly demand the exposure a Bond movie appearance would provide. There are plenty of other luxury automakers out there who would impale for the kind of publicity you can only get from a Hollywood blockbuster.
Classic British carmaker Jaguar already has electric cars on sale, while Bentley and Rolls Royce have unveiled their own plans for electrification over the next few years. Even so if the filmmakers aren't and so bothered about keeping Bail behind the cycle of a British (or historically British) car, they're basically spoilt for choice.
Bond could introduce brands similar Rimac or Polestar, that take been making waves among EV enthusiasts, to the boilerplate moviegoer. Then you have all the established automakers that are slowly weaning themselves off the internal combustion engine, like Ford, Audi, Mercedes Benz, and BMW. All of whom could offering something suitably 'Bond-worthy' for a future movie.
Bottom Line
Hollywood should exist trying to make this a standard feature in its movies, not just the ones starring James Bond. Well most movies, because I'm not entirely sure an electric car would piece of work quite so well in the side by side Fast and Furious film.
Then again the most recent entry features Roman and Tej blasting into space with a rocket motorcar. So stranger things can and do happen in that franchise.
But there'south absolutely no reason why Bond shouldn't be able to drive a whole range of electric vehicles. Here's just hoping that whoever plays the next Bond, be it Idris Elba or someone completely different, gets to speed off without the roar of an engine and leaving a huge plume of exhaust in his wake.
007 may accept a licence to impale, just that doesn't alibi reckless disregard for local air quality.
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Source: https://www.tomsguide.com/opinion/its-about-time-james-bond-drove-an-electric-car
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